Inspired by the intersectionality of our diverse clients, I created a mark to celebrate San Francisco AIDS Foundation’s 40 anniversary. This treatment was used throughout the year for keystone events like Gala and Pride. We also pulled marketing materials from the archives, a vast selection of photography to the campy character named, Bleach Man who was created in the early 90s and received local press.

I designed and pitched the concept and co-produced all assets.