In response to “rainbow capitalism”, we launched San Francisco AIDS Foundation’s first online store. Here we showcased and supported the work of nine queer artists from the Bay Area during the covid-19 shelter-in-place ordinance. Although all in-person Pride events were canceled, we knew that it was still vital to support these young artists and bring some sense of celebration to our clients.

Overall concept was created by myself. I then managed the cohort of artists, including design feedback, application of art to merch, and processing of invoices. I also co-launched the online store using Shopify and Printful.